3 Signs That a New Class of Crypto Investors Has Emerged in Early 2025

In summary:

Investment interest has surged, with Google Trends recording a sharp increase in searches for “How to buy Crypto,” reflecting the return of retail investors.

Crypto apps are climbing the charts in the US, with platforms like Coinbase and Crypto.com rising to the top of iOS rankings, indicating a new wave of investment, particularly from the US.

Bitcoin interest remains disproportionately low, with retail trading volume under $10,000 at its lowest since 2021, despite Bitcoin surpassing $100,000.

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The market is showing many signs that a new class of crypto investors has emerged in early 2025. This new wave of investors is expected to bring in fresh capital to sustain the overall market’s upward momentum. However, several notable characteristics have been identified through data analysis.

Below are BeInCrypto’s compilation and observations of these signs and characteristics.

#1. Resurgence of New Investor Interest

Google Trends data reveals a significant increase in search interest for the keyword “How to buy Crypto” in the first month of 2025. Recent observations by @ali_charts show that the level of interest is on par with that seen in late 2021.

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Although it hasn’t reached the peak levels seen in mid-2021, the chart above shows a sharp upward trend in the data, reflecting the return of retail investor interest. However, from another perspective, such a sudden surge in this data could also mark a market top.

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“Retail investors usually enter when the market reaches peak euphoria. Looking at previous cycles, the two biggest spikes in searches for ‘How to buy crypto’ occurred when Bitcoin reached around $65,000 in May 2021 and $69,000 in November 2021—right at the market top,” commented investor Ali

From Ali’s perspective, the euphoria of retail investors is not necessarily a good sign.

#2. Surge of Retail Investors in the US

One of the prominent signs in the US market is the rise in rankings of crypto-related financial applications. SensorTower data shows that the Coinbase app has jumped 20 places and now ranks 6th in the iOS finance app category. Additionally,

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The Crypto.com exchange app has also climbed 28 spots to rank 10th on iOS. When considering only financial apps on the US App Store, Crypto.com, Moonshot, and Coinbase are among the top 3 leading apps. The rise in rankings of crypto investment apps in the US reflects the demand and interest from American investors

#3. Retail Investors Show Lack of Interest in Bitcoin

While the two signs above reflect the emergence of a new wave of investors, this doesn’t necessarily translate to stronger interest in Bitcoin (BTC). CryptoQuant data reveals that retail trading volume under $10,000 is at its lowest since mid-2021

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“Bitcoin is trading above $100,000, but retail investor interest just hit a 3-year low. The crowd is sleeping, but the greatest opportunity is slowly revealing itself,” observed Quinten, co-founder of weRate.

Quinten believes that a major opportunity is emerging because, in the past, when retail investors showed little interest in Bitcoin, as evidenced by low trading volume, it was also when Bitcoin’s price started to surge.

“We are in the late stage of the Bitcoin bull market, but I believe there is still room to grow. I think we are in the early distribution phase, when retail investors are just starting to participate. Trump’s global promotional impact could extend this bull cycle for a few more quarters,” observed Ki Young Ju, founder of CryptoQuant.

See more: The 4-Year Cycle Points to a Bitcoin Bull Run

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